Custom Eveningwear


Showcasing the high-end creative design, development services, and illustrative skills of its dynamic team, The Factory by The Evans Group is proud to introduce
Custom Eveningwear by The Factory with Britex Fabrics. The launch of the Eveningwear line is an exciting development in San Francisco’s “experience-based” fashion scene targeting sophisticated clients, with regular formal engagements, who are ready to be a part of the haute couture process.
Customers start by meeting with a design lead from The Factory to peruse the lookbook of the six available styles of Eveningwear pieces in order to determine the basic structure of the dress or gown. The six classic choices include a fishtail gown, a ball gown, and four dress types: column, cocktail, draped or empire. Once the basic piece is decided, the designer will go further to work with the client to fully customize it – an original design based on the basic body – with custom design elements and embellishments.

With the agreed style and embellishments in mind, the designer will accompany the client to Britex Fabrics, the exclusive fabric provider for this Eveningwear line, in order to choose the best fabric to realize the dress. At last, The Factory’s exceptional team will bring the dress to life. To commemorate the unique experience, The Factory will present the client with a chic keepsake illustration of her custom gown. 
 

 

Step One: Choose one of our six silhouettes.

Step Two: Go to Britex with The Factory 

Founded in San Francisco in 1952, Britex Fabrics is a landmark beloved by designers and sewing enthusiasts from around the world. With four floors of fabrics, notions, trims and buttons, Britex is renowned for its extensive and outstanding selection. Located on Geary at Union Square, Britex attracts sewers of all kinds, fashion and textile designers, and myriad performers and costumers in film and theater.  With an emphasis on quality and innovation, Britex features a variety of one-of-a-kind pieces and a hand-selected collection from European designers like Prada, Proenza Schouler, Missoni, Haute Hippie and Moschino,
along with many others.

 

Step Three: The Factory customizes your design, measures your figure, 

creates a muslin sample and has a fitting with you.

 

Step Four: Receive your customized gown!

 

 


 

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